(678) 962-7659
terre.bowden@gmail.com
- Sales & Marketing Professional
- Relationship & Audience Development
- Project Management
Sales & Marketing
· Buyer & Tenant Representative in Residential and Commercial Real Estate Sales & Leasing.
· Contract Negotiations, site selection, market evaluation.
· Banner ad design, development, & tracking for web publisher and software/hardware vendor.
· Created marketing materials and programs for commercial sales.
· Created marketing and sales materials to maximize visibility and sales volume for high rise developer.
· Led the redesign of a software/hardware company’s U.S. web site.
· Managed license agreements and production for video gaming company. Managed contract cycle, acquired licenses and materials, and developed and edited marketing communications materials.
· Created Power Point marketing and sales materials for software company & web publisher.
Communication & Public Relations
· Developed audience focus, advertising messages, collaterals, event planning and marketing materials in web publishing, human resources, video gaming, & Linux servers and software.
· Launched the first email marketing program for a staffing firm. Managed all aspects of this project, including establishing benchmarks, copy refinement, database management and analysis and establishing best practice guidelines.
· Supported the launch of TechDispatch and LinuxWorld magazines, and assisted in the development of 3 additional deliverables with detailed market assessments and creation of a strong editorial identity in order to drive reader loyalty.
· Determined focus, created content, and managed development of all print and online materials (press releases, media kits, promotional materials, sales materials, company newsletter, etc.).
· Created editorial opportunities including speaking engagements and awards programs.
Events
· President and owner of an event planning company servicing small firms and individuals.
Organization & Planning
· Managed internal and external teams, including copy writers to write content; technical staff to create and code the web site and advertising; graphic designers; and product design teams.
· Led initial launch of email marketing effort to candidates, clients, and external lists affiliated with staffing firm. This included development of best practices; evaluating copy; directing internal groups; and coordinating with the company’s email vendor to create and deliver campaigns.
· Organized and directed all internal departments (production, IT, editors, and sales) as well as external contractors.
Analysis & Problem Solving
· Supported the separate vision and identity of multiple divisions of a staffing firm by refining the purpose and scope of each e-newsletter campaign; determining the most effective combination of content and offers; and offering solutions for better client communications.
· Managed production of video game strategy guides, dolls, toys, and music.
· Responsible for creating events, programs, & themes that reinforce the brand, and reflect connect with the audience.
Education
Certificate in High School Education, Georgia State University (1993)
BA, Comparative Literature, University of Georgia (1990)
Previous Professional Accomplishments & Civic Affiliations
Co-author of a book on SuSE Linux Network Administration
Member of the Commercial Board of Realtors and the Atlanta Board of Realtors
Member of RPAC (Real Estate Political Action Committee)
Member and Membership Committee Chair, Bravo!
Board Member, LunaSea Women’s Performing Arts Center
Board Member, Chamblee Business Association
Real Estate
Licensed to practice Real Estate in the state of Georgia in 2005; attained full Broker’s license in 2010
